Branding and swag for USC’s School of Cinematic Arts

In 2011 - 2013, I was lucky enough to help the great Jeff Watson bring Reality Ends Here to life. Reality was a creative collaboration game designed for underclassmen at USC’s School of Cinematic Arts, I created many of the game’s tangible artifacts, including flags that marked important places for the players, awards for the game’s winners, and leather bracelets to reward them for making it to the end of the campaign.

I turned the game’s logo into a multi-level sculptural piece, with a medallion in the center indicating the type of award.  Each one was unique.  Because durability was important, I incorporated the cold cast piece into a traditional metal setting.  Medals were presented on black and white ribbons, following the black and white color scheme seen throughout the game’s sites and official materials.